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EXPERIENCE

Anchor 1
WHAT I BRING
TO THE TABLE
ON THE JOB
HOW I GOT
STARTED
BEYOND
THE 9–5
  • Proven ability to oversee projects from inception to completion.
  • Meticulous attention to detail and strong organisational skills.
  • Skilled at building and maintaining productive relationships with diverse stakeholders.
  • Ability to juggle conflicting priorities and perform well under pressure.
  • ​​Innovative and strategic thinker with sound commercial judgement and decision-making ability.
  • Proactive and adaptable, with the flexibility to meet changing requirements. 
  • Strong written and verbal communication skills.
  • Committed to maintaining the highest levels of professionalism and confidentiality.
  • Driven by a desire for continuous personal and professional growth.
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Brother New Zealand
Marketing Executive
September 2021 - August 2024​
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Key responsibilities:
  • Manage key tactical campaigns, from planning to execution.
  • Coordinate marketing work conducted by third parties and agencies.
  • Complete campaign evaluations for promotional activity.
  • Act as a brand guardian, ensuring brand guidelines are adhered to for all communications.
  • Contribute to marketing plan development.
  • Ensure product, pricing, brand, and campaign information is accurate and up to date on the Brother website, including uploading new products.
  • Create, update, review, and maintain website content to support SEO through continuous optimisation based on reporting and insights.
  • Optimise online user journeys for key target markets.
  • Monitor and respond to product reviews and social media channel engagements in a timely manner and escalating as required.
  • Monitor analytics and support reporting requirements.
  • Liaise with the assigned Product Category Manager and Procurement Team to support the product life cycle, from launch to phase out.
  • Develop and oversee the execution of launch kits for new products.
  • Manage the creation, execution, and modification of all product collateral.
  • Prepare internal and external communication as required, including email campaigns and press releases.
  • Assist in the development and proofing of written communication to ensure compliance with brand guidelines and tone of voice.
  • Maintain updates to the reputational risk register and key messages to assist when responding to media enquiries or customer complaints​.
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Gartshore Group
Marketing Coordinator and Office Administrator 
September 2020 - September 2021
 
Key responsibilities:​​​
  • Create and revise internal and external marketing communications and collateral, including corporate profiles, presentations, proposals and tender submission documents.
  • Collaborate with external agencies to shape marketing strategy and lead the development of a new website.
  • Prepare the annual marketing budget through in-depth analysis of previous spend, reviewing sponsorship performance, assessing ROI, adjusting allocations accordingly, and identifying new opportunities while maximising existing partnerships.
  • Produce and update content for Gartshore's website, guided by business goals, industry trends, and competitor activity.
  • Optimise AdWords campaigns and deliver detailed SEO and digital marketing performance analysis.
  • Develop and write content for social media, blog posts, and editorial features for publications.
  • Identify business development opportunities through database management.
  • Establish and manage brand guidelines to ensure consistency across all internal and external marketing communications.
  • Write and submit entries for industry awards, including the Master Joiners Awards and NZRIA Red Awards.
  • Organise internal and social club events.
  • Perform administrative duties, including managing a fleet of 60+ vehicles, coordinating travel arrangements, processing payroll, and handling timesheets and data entry​.
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Ninety Four Feet
Office and Marketing Manager 
March 2016 - March 2020
 
Key responsibilities:​​
  • Collaborate with agencies to manage branding, collateral and website development across various projects, including 51 Albert.
  • Plan and coordinate internal and external events.
  • Create and manage social media content across platforms.
  • Design, schedule, and send weekly email marketing campaigns, alongside database management.
  • Oversee the development and ongoing maintenance of Ninety Four Feet's website to ensure optimal performance and user experience. 
  • Work closely with 3D visual artists and architects to develop high-quality marketing renders. 
  • Upload and update apartment listings on realestate.com.au and domain.com.au.
  • Monitor Google Analytics and reporting, creating tracking pixels.
  • Document all apartment purchases and purchaser modifications, ensuring timely communication of changes to the Project Manager.
  • Liaise with solicitors on contractual documentation.
  • Prepare for settlement, ensuring all necessary documentation and requirements are in place.
  • Provide administrative support to the Chairman, Managing Director, Chief Financial Officer and Development Manager.
  • Perform administrative duties, including diary management, travel arrangements, and data entry.​​​
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MAX&YOU
PR & Marketing Executive
July - November 2015
 
Key responsibilities:
  • Craft compelling press releases that align with brand tone of voice and objectives, and manage distribution to media outlets.
  • Oversee the segmentation and maintenance of databases.
  • Manage, collate, and send images for media requests.
  • Coordinate press loans and samples, ensuring safe and secure delivery of high-value items.
  • Generate reports on press-related activities, analysing coverage and impact.
  • Create and schedule social media posts for clients across platforms like Facebook, Instagram, and Pinterest​.

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Claymark Industries
Administration Assistant â€‹
2009 - February 2015
 
Key responsibilities: â€‹
  • Collate and process creditor payments, ensuring timely and accurate payments.
  • Manage scanning, filing, and photocopying tasks to ensure efficient document handling.
  • Perform accurate data entry, maintaining organised and and up-to-date records.
  • Order office supplies, ensuring timely replenishment and cost efficiency.

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Bastion Collective
Marketing Intern at Bastion EBA and Bastion State​
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Key responsibilities:​
  • Coordinate and support event preparation and execution.
  • Offer creative and constructive contributions to team brainstorms, proposals, and marketing initiatives.
  • Conduct research and prepare competitive analyses to inform marketing and business strategy.
  • Manage account administration and compile performance reports to track progress and drive improvement.

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Mosh Social Media
Marketing Intern​
 
Key responsibilities:
  • Create and schedule Facebook advertising campaigns for a diverse portfolio of brands.
  • Write and schedule organic social media content for various brands, tailored for Facebook, Instagram, LinkedIn, and X. 
  • Develop and optimise Google AdWords campaigns to boost brand visibility.
  • Gather and analyse data for monthly Facebook reports across brands.
  • Write and publish blog posts for Mosh's website.​
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  • MoPED (Marketing Professionals Bay of Plenty) Committee Member
 
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DIGITAL SKILLSET
Google Analytics 
Google AdWords
Hubspot
Meta Business Suite
Mailchimp
Campaign Monitor
Vision6
Adobe Suite
Canva
Wordpress
Bazaarvoice
ChatGPT
GatherContent
Survey Monkey
Sitecore
Direct Mail
Asana
Trello
Slack
Dropbox
Microsoft Office Suite
Mac OS
 

 
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